Facebook Contest to Award Most Creative Candy Bar Creator with Ultimate “Candy Bar Czar” Experience in Hershey, PA

Release Date: Jun 30, 2010

Harrisburg, Pa. (June, 2010) – The Hershey Harrisburg Regional Visitors Bureau (HHRVB) today challenged their Facebook Fans to “Be A Candy Bar Czar” with a new contest created exclusively for their Fan Page audience Facebook.com/HersheyHarrisburg. 

From June 21 through July 16, Facebook Fans can follow in the footsteps of the great chocolate magnate Milton S. Hershey who built his fame and fortune on his uncanny ability to create and market unique candy confections like the original Hershey®’s Milk Chocolate bar and Hershey®’s Kisses® chocolates.

To be eligible for the “Be A Candy Bar Czar” grand prize valued at $2,000, participants must post what “tasty” ingredients they would put in their ultimate candy bar and what they would name their new creation.

“Imagine you were given the keys to your very own top secret food lab,” said Rick Dunlap, Director of Communications for HHRVB. “If you had access to any ingredient in the world, what would you put in your ultimate candy bar and what would you call it? Contestants will be limited only by their own imaginations.”

Dunlap said the bureau decided to launch the “Be A Candy Bar Czar” contest on the first official day of summer to celebrate the new ‘Create Your Own Candy Bar’ attraction that opened earlier this month at Hershey’s Chocolate World®.

Dunlap noted that while the contest was inspired by the new attraction at Hershey’s Chocolate World®, this Facebook contest is sponsored by HHRVB and not affiliated with the Hershey Food Corporation, Hershey Entertainment & Resorts or any of those companies' affiliates or subsidiaries.

According to Dunlap, the contest evolved from a conversation among the bureau staff of what they would put in their ultimate candy bar after attending the ground breaking for the new attraction in January.

“We had so much fun with the question of what makes the ultimate candy bar that we decided to make it our biggest Facebook Fan contest to date,” said Susan Ewing, Manager of Social Media for HHRVB. “If you’re not already a Fan of ‘HersheyHarrisburg’ on Facebook, now would be the perfect time to join us and win one of our monthly contests!”

The “Be A Candy Bar Czar” grand prize package worth $2,000 includes:

(see Contest Terms & Conditions for complete list of attractions and prize details.)

- Two-nights’ accommodations in the Hershey Harrisburg Region,

- $100 gas card,

- VIP treatment including four (4) tickets to regional attractions,

- Unique Limousine service to/from Hershey®’s Chocolate World®,

Go to Facebook.com/HersheyHarrisburg for more information or to become a Fan of ‘HersheyHarrisburg’ and submit an entry.

PLEASE READ ALL TERMS & CONDITIONS BEFORE PARTICIPATING
 

HHRVB is the sole sponsor and owner of the "Be A Candy Bar Czar" Facebook Contest. No companies listed in prize details are to be considered sponsors, contributors, or affiliates to this contest. All prizes were either purchased or acquired in trade by HHRVB.

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About the Hershey Harrisburg Regional Visitors Bureau

The Hershey Harrisburg Regional Visitors Bureau (HHRVB) is the official non-profit partnership-based Destination Marketing Organization (DMO) serving Dauphin and Perry Counties in Pennsylvania’s Dutch Country Roads Region. HHRVB is a Destination Marketing Association International (DMAI) accredited organization committed to actively marketing the region locally, domestically, and internationally to leisure and business travelers, event organizers, and group tour leaders in order to stimulate the local economy and support tourism-related jobs. For more information on this organization and the region, visit HersheyHarrisburg.org, email: Info@HersheyHarrisburg.org, or call 877-727-8573.

Follow us at:

Facebook.com/HersheyHarrisburg; Twitter.com/HHRVB and @HHRVB4Media; YouTube.com/HersheyHarrisburg; Flickr.com/photos/HersheyHarrisburg and VacationPlanning.net/HersheyHarrisburgBlog 

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